Catherine Jeltes Fine Art Decor Photography, Painting, Artisan Jewelry News http://galleryzooart.com The latest news from Catherine Jeltes Fine Art Decor Photography, Painting, Artisan Jewelry. en-us Thu, 02 Apr 2015 02:46:55 CDT Thu, 02 Apr 2015 02:46:55 CDT http://blogs.law.harvard.edu/tech/rss Modern Floral Art: The Abstract Flower <div> Here in the Midwest, spring has sprung...and with it my artistic obsession for everything floral.&nbsp; I am hard-pressed to remain in a blah mood when around flowers.&nbsp; It is simply not possible.&nbsp; </div><div>&nbsp;</div><div>As I await the magnolias, daffodils, dogwoods and hyacinths to shake off the last bits of their winter slumber, I am celebrating spring along with the songbirds by creating a series of modern floral art:&nbsp; abstract flowers on cotton ragg paper, using fluid acrylic paints.</div><div><h4><em><img alt="" src="/admin/../resources/img/blog_img/26/AbstractFlowerOrange1_web.jpg" height="297" width="353" /></em> <a href="http://www.galleryzooart.com/art/modern-art-abstract-flower-painting-home-decor-floral/"><em>Abstract Flower I, 5" x 6"</em></a><em><br /></em></h4><div>The looseness of the paint and the fluidity of lines is energizing.</div><div>&nbsp;</div><div><h4><img alt="" src="/admin/../resources/img/blog_img/26/AbstractFlowerBlots_web.jpg" height="278" width="365" /><em><a href="http://www.galleryzooart.com/art/modern-home-design-original-art-painting-floral-abstract/">Abstract Flowers, 9" x 12"</a></em></h4><div>I enjoy how the abstract suggestion of petals impacts the negative space.</div><div>&nbsp;</div><div><h4><img alt="" src="/admin/../resources/img/blog_img/26/AbstractFlower2BlotsB_web.jpg" height="268" width="335" /> <em><a href="http://www.galleryzooart.com/art/abstract-flower-art-original-painting-modern-home-decor/">Abstract Flowers II, 8" x 10"</a><br /></em></h4><div>And these are simply the joyful colors of summertime.&nbsp;</div><div>&nbsp;</div><div>These smaller projects keep my creative juices flowing while I work on larger canvas paintings and custom work designs.&nbsp; You can keep tabs on my modern floral art in my <a href="http://www.galleryzooart.com/art-gallery/floral-and-flower-paintings/"><strong>Floral and Flower Paintings Gallery</strong></a> or in my <strong></strong><a href="http://www.galleryzooart.com/art-gallery/flower-floral-photography/"><strong>Flower and Floral Photography Gallery.</strong></a></div><div>&nbsp;</div><div>Until next time...</div><div><em>Catherine</em></div><div>&nbsp;</div><div></div></div></div></div> Thu, 26 Mar 2015 14:12:06 CDT Selling Art Online: Some Basics To Consider <div>&nbsp;<img alt="" src="/admin/../resources/img/blog_img/26/OldCamera_web.jpg" height="199" width="265" /></div><div>When I began selling art online over seven years ago, online art galleries were in their infancy (in fact, handmade market giant Etsy was only two years old.)&nbsp; There were few online artist veterans, many of which had been testing the waters on online platforms such as Ebay.&nbsp; At the time, "serious artists" only sold in brick and mortar galleries.&nbsp; Now, however, you would be hard pressed to find any artist who does not sell their art online--or doesn't have an online presence of some kind.&nbsp; Lots of information is available with regards to online art sales (how to optimize for SEO, how to market through social networking sites, how to use Google Ads, etc.) Personally, I like to hear about other artist's experiences--first hand knowledge is often the most sound advice.&nbsp; In that spirit, here are a few points to consider when selling art online.</div><div>&nbsp;</div><div><h3>Don't Put All Of Your Art In One Cyber Basket</h3><div>&nbsp;</div><div>When selling anything online, you want to maximize your online presence to increase your exposure and customer base.&nbsp; You may choose to sell your art through several online platforms that already have an established customer base, such as Etsy, Yessy, or <a href="http://fineartamerica.com/profiles/catherine-jeltes.html">Fine Art America</a>.&nbsp; However, take care not to have all of your art on only one site that is owned and operated by someone other than yourself.&nbsp; If you do, you risk losing your entire online presence if that platform goes out of business, changes their business model, or changes hands.&nbsp;</div><div>&nbsp;</div><div>When I began selling my art, I started with three sites:&nbsp; <a href="http://www.yessy.com/gallery-zoo-art/">Yessy</a>, Fine Art America, and Boundless Gallery.&nbsp; In 2010, <a href="http://emptyeasel.com/2010/03/01/why-boundless-gallery-closed-down/">Boundless Gallery</a> went out of business...and gave its artists only one week notice.&nbsp; Had that been my only online site, I would have lost my entire online presence and would have been forced to scramble to get another site up and running--in under a week!&nbsp; As it was, I had other sites to fall back on...as well as my own website, which brings me to my second point.</div><div>&nbsp;</div><div><h3>Have Your Own Website</h3><div>&nbsp;</div><div>Using online platforms such as <a href="https://www.etsy.com/shop/galleryzooart">Etsy</a> can be a wonderful thing:&nbsp; they have an established customer base as well as an online community of artists with which to network.&nbsp; However, since those sites are owned and operated by someone else, you are subject to any changes they make on that site and are bound by their rules and regulations.&nbsp; If they change how items are searched for on that site or how those items are categorized, too bad.&nbsp; If they decide to require fee based marketing to promote your items, you either have to comply or accept you will have less opportunity for exposure than those sellers that do pay extra marketing fees.&nbsp; Plus, your art is competing with thousands of other artists within that same marketplace.&nbsp; With your own website and domain name, however, YOU have control.&nbsp; You can post any type of art and categorize that art any way you want with no restrictions.&nbsp; When clients are on your site, you are not sharing those clients with anyone else on your site; they are there for YOUR art and your art alone.&nbsp; (To learn more with technical "geek speak" like open source and closed source, please read this post from <a href="http://www.mikanovsky.com/blog/2010/03/02/what-should-artists-learn-from-boundless-gallery-closing-down/">Moshe Mikanovsky Art</a>.)</div><div>&nbsp;</div><div><h3>Have a Range of Price Points <br /></h3><div>&nbsp;</div><div>&nbsp;While you may have a higher priced tier that really shows off your talent as an artist, not everyone who is drawn to your work will be able to afford (or will want to pay or have the room for) a more expensive--and possibly oversize--piece.&nbsp; Often, those smaller and/or less expensive artworks serve as the introductory piece for a collector--a wayto familiarize themselves with your work without too large of an investment.&nbsp; For me, I offer small size paintings such as aceo's for a fraction of the cost of a large painting, yet the aceo's are still original artworks.&nbsp; I also offer a range of prints sizes, both for my photography as well as for sold paintings.&nbsp; If you are a painting artist, I strongly suggest you consider offering prints of your paintings--either open or limited edition prints.&nbsp; They can be a wonderful supplement to your income stream that performs while you are working to create original art--and one that can be the perfect introduction to your work for new collectors.</div><div>&nbsp;</div><div><h3>Don't Undervalue Your Work</h3><div>&nbsp;</div><div>It is human nature to attempt to get the most for the least, in terms of cost or effort.&nbsp; As art is not a necessity but a luxury (yes, I know...it is a necessity for me as a creative personality but biologically speaking, I do not actually need it to exist), the monetary cost of art is subjective.&nbsp; You and you alone ultimately determine the price of your artwork, based on factors such as the cost of your materials, your professional experience and/or training, your target market clientele, the art market itself, etc.&nbsp; So what I am saying is this:&nbsp; do not let the temptation of a sale determine how you price your art.&nbsp; Price it irrelevant of the sale.&nbsp; Be prepared to lose the sale.&nbsp; It takes some practice, but in time you will get comfortable with this.&nbsp; If you don't think your art is worth the cost, no one else will either.&nbsp; If someone wants to buy discount art, there are markets for that.&nbsp; That is what Bed, Bath, and Beyond is for :) Your professional training, experience, and skills are worth something.&nbsp; People do not question the cost of a surgery or a lawyer's fee.&nbsp; They pay it because they want that highly qualified individual to provide them with a service.&nbsp; Do not undermine your skills and professional qualifications by accepting the notion of "the starving artist."</div><div>&nbsp;</div></div></div><div>&nbsp;Obviously, these points are far from inclusive and I could go into far greater detail, but I've found these four points to be useful knowledge which an artist can use to begin building a successful online presence.&nbsp; If you have anything to add, please let me know.&nbsp; I'd love to hear about it!</div></div><div>&nbsp;</div></div> Thu, 12 Mar 2015 19:05:53 CDT Healthy Living: Easy Herb and Feta Salsa <div> <img alt="" src="/admin/../resources/img/blog_img/26/Salsa_web.jpg" height="300" width="445" /></div><div>&nbsp;</div><div><h3>If you are anything like me, you eat healthier when the recipe is fast, simple, and allows for a lot of variation.<br /></h3><div>Here is my favorite base mix:&nbsp; a non-spicy fresh salsa recipe made with herbs and feta cheese.&nbsp; This salsa is great on crackers, with tuna, on toasted bread drizzled with olive oil for an Italian crostini, or with my fave go-to:&nbsp; pita chips.&nbsp; No rules save all ingredients should be fresh for maximum flavor; no measurements as salsa is made to taste.&nbsp; My nine year old loves this and eats with no complaints (Score!)&nbsp; Experiment and see what works for you.</div><div>&nbsp;</div><div><h4>Herb and Feta Salsa</h4><div><ul><li>Ripe cherry or grape tomatoes, any variety</li><li>Crumbled feta cheese, regular or reduced-fat<br /></li><li>Any fresh garden herb (can be dried.)&nbsp; I recommend basil, rosemerry, thyme, oregano, or sage</li><li>Olive oil</li><li>Splash of lemon juice</li><li>Cracked pepper</li></ul><ol><li>Slice tomatoes into small pieces.&nbsp; Add to bowl.</li><li>Add crumbled feta to taste.</li><li>Chop fresh herb of choice into tiny pieces or crumble dry herb of choice; add to tomatoes and feta.</li><li>Drizzle with olive oil.</li><li>Add splash of lemon juice or squeeze juice of 1 small lemon.</li><li>Add cracked pepper.&nbsp; Mix.&nbsp; Done.</li></ol><p>&#9829; Tip:&nbsp; Finely chop several fresh spinach leaves and add to mix for a healthy vitamin boost!<br /></p></div></div><h2> </h2></div> Thu, 05 Mar 2015 13:45:59 CST Etsy And Me: How Do I Shorten My Shop Links? <div> </div><div>Have you ever been browsing through Etsy and notice that some sellers have cute, short, clickable links in their item descriptions instead of cumbersome links that go on for two lines?&nbsp; They look something like this:&nbsp; <a href="http://etsy.me/1LNPfJ5" target="_blank">http://etsy.me/1LNPfJ5</a></div><div>&nbsp;</div><div>My first thought was "I LIKE those."</div><div>My next was "I gotta do that."</div><div>And then "How do I do that?"</div><div>&nbsp;</div><div>It took a bit of stumbling around in both Etsy's forums and Google, but I finally found out how: &nbsp; <a href="https://bitly.com/">bitly.com</a></div><div>&nbsp;</div><div>This amazing website--and yeah, it's free!--will shorten any link into something more manageable.&nbsp; Simply paste any link into the box at the top of the home page on bitly, click the orange box that reads "Shorten", and voila...the site provides you with a unique, shortened link you can copy and paste anywhere.</div><div>&nbsp;</div><div>If you include links to other sections of your Etsy shop within your item listings, it may be best to keep a list of those frequently used links handy to quickly cut and paste into new and existing item descriptions.&nbsp; Since I have prints of various sizes in my shop, my favorite way to address this issue is to list all of my print sizes and bitly links in <a href="https://www.etsy.com/shop/GalleryZooArt?ref=shopsection_shophome_leftnav">my Etsy shop</a> announcement: </div><div>&nbsp;</div><div><img alt="" src="/admin/../resources/img/blog_img/26/GZA_Etsy_BannerB_web.jpg" width="563" height="74" />&nbsp; <br /><div> <h2>GalleryZooArt's Shop Announcement</h2> </div> Artist Catherine Jeltes | Still Life Botanical Flower Photography | Coastal Decor Prints Beach Art | Abstract Landscape Paintings | Fine Art Giclee Prints<br /> <br /> For prints in a specific size, you may go to my Choose Your Print Size Gallery: <a href="http://etsy.me/1LNPfJ5" target="_blank">http://etsy.me/1LNPfJ5</a> or use the following direct links:<br /> <br /> &#9829; 5 x 7 or 5 x 5: <a href="http://etsy.me/1EfqIH4" target="_blank">http://etsy.me/1EfqIH4</a><br /> &#9829; 8 x 10 or 8 x 8: <a href="http://etsy.me/1EYuHeY" target="_blank">http://etsy.me/1EYuHeY</a><br /> &#9829; 11 x 14 or 11 x 11: <a href="http://etsy.me/16XLqkb" target="_blank">http://etsy.me/16XLqkb</a><br /> &#9829; 18 x 24: <a href="http://etsy.me/1B25DCu" target="_blank">http://etsy.me/1B25DCu</a><br /> &#9829; 16 x 20: <a href="http://etsy.me/1yprSLz" target="_blank">http://etsy.me/1yprSLz</a><br /> &#9829; 20 x 24: <a href="http://etsy.me/1DJlwxA" target="_blank">http://etsy.me/1DJlwxA</a><br /> <br /> Canvas Gallery Wrap Prints:<br /> <br /> &#9829; 8x10 or 8x8 CGW: <a href="http://etsy.me/1vnhQud" target="_blank">http://etsy.me/1vnhQud</a><br /> &#9829; 11x14 or 11x11 CGW: <a href="http://etsy.me/16C3T65" target="_blank">http://etsy.me/16C3T65</a><br /> &#9829; 16x20 CGW: <a href="http://etsy.me/1ESBqai" target="_blank">http://etsy.me/1ESBqai</a><br /> <br /> </div><div>This allows me quick access to copy and paste my shortened links wherever needed, as well as having them in one place for my customers.</div><div>&nbsp;</div><div>I encourage you to take advantage of <a href="https://bitly.com/">bitly.com</a>.&nbsp; I'm sure you'll find it's quite worth it!</div><div>&nbsp;</div> Thu, 26 Feb 2015 14:34:52 CST Modern Home Art Decor: Flower Photography Prints Orchid Art <div> Ahh...life in the Midwest can be quite a meteorological adventure, particularly as late winter transitions to early spring.&nbsp; Personally, I adore my four seasons AND I love snow, but I would be untruthful if I said the occasional 70 degree winter day did not make me long for the warm, sunny, and flower-filled days of spring.</div><div>&nbsp;</div><div>Perhaps to assist in making the wait for spring a bit easier to bear, our local botanical gardens hosts its annual orchid show each February.&nbsp; Just entering that once stark space now transformed to a tropical and fragrant floral paradise successfully chases away any winter doldrums--at least for a bit.&nbsp; I must admit that I am super fortunate, though:&nbsp; my husband grows orchids in our sun-drenched back studio room.&nbsp; We have tropical florals blooming at any given time throughout the winter months, along with geraniums and gerbera daisies that we winter over from our summer garden.&nbsp; As such, I am a happy camper.&nbsp; To help boost you from any winter blahs, here is a cyber orchid show of my own <a href="http://www.galleryzooart.com/art-gallery/flower-floral-photography/">orchid photography</a> gallery, including new <a href="http://www.galleryzooart.com/art-gallery/floral-and-flower-paintings/">flower art</a> prints:</div><div><h5>&nbsp;<img alt="" src="/admin/../resources/img/blog_img/26/WhiteOrchidsGray_web.jpg" height="291" width="291" /><em><a href="http://www.galleryzooart.com/art/flower-photography-white-orchid-modern-home-decor-art-print-gray-white-artwork/">Zen Orchid Photograph &#169; 2015 Catherine Jeltes</a></em></h5><div><h5>&nbsp;<img alt="" src="/admin/../resources/img/blog_img/26/OrchidPink_web.jpg" height="212" width="212" /><em><a href="http://www.galleryzooart.com/art/botanical-art-photography-orchid-pink-flower-floral-giclee-print-nature/">And The Orchids Sing&nbsp;&#169; 2015 Catherine Jeltes</a></em></h5><div><h5><img alt="" src="/admin/../resources/img/blog_img/26/RedOrchids_web.jpg" height="212" width="212" /> <a href="http://www.galleryzooart.com/art/red-orchids-fine-art-floral-photograph-signed-print-flowers-minimalist-nature-pink/"><em>Untitled, &#169; 2015 Catherine Jeltes</em></a><em><br /></em></h5><div><h5><img alt="" src="/admin/../resources/img/blog_img/26/RedBlushOrchids_web.jpg" height="164" width="206" /> <em><a href="https://www.etsy.com/listing/92776078/minimalist-orchid-botanical-photograph?ref=shop_home_active_6">Red Blush &#169; 2015 Catherine Jeltes</a><br /></em></h5><div><h5><img alt="" src="/admin/../resources/img/blog_img/26/MiniPinkOrchidB_web.jpg" height="278" width="186" /> <em><a href="http://www.galleryzooart.com/art/orchid-minimalist-flower-photography-pink-floral-botanical-print/">Until You &#169; 2015 Catherine Jeltes</a><br /></em></h5><div><h5><img alt="" src="/admin/../resources/img/blog_img/26/CaramelVanillaOrchid_web.jpg" height="231" width="231" /> <em><a href="http://www.galleryzooart.com/art/orchid-photography-white-flower-floral-still-life-shades-of-gray-oversize-print-catherine-jeltes-art/">White Orchid, Untitled &#169; 2015 Catherine Jeltes</a><br /></em></h5><div><h5><img alt="" src="/admin/../resources/img/blog_img/26/YellowOrchid_web.jpg" height="208" width="208" /> <em><a href="http://www.galleryzooart.com/art/orchid-photography-yellow-flower-floral-still-life-print/">Yellow Orchid, Untitled &#169; 2015 Catherine Jeltes</a><br /></em></h5><div><h5><img alt="" src="/admin/../resources/img/blog_img/26/YellowOrchids_web.jpg" height="263" width="263" /> <em><a href="http://www.galleryzooart.com/art/orchid-photography-flower-photography-yellow-gray-art-home-decor/">Cascade, Yellow Orchids &#169; 2015 Catherine Jeltes</a><br /></em></h5></div><div>&nbsp;</div></div></div></div></div></div></div></div><div>I find that adding a new floral print to my walls or mantle adds a bit of visual freshness to my winter decor and helps me prep for spring inside...long before the last snow melts and chilly winds blow.&nbsp; Until then...see you next week!</div> Thu, 19 Feb 2015 15:09:54 CST