Coffee Art and the Branding of a Holiday Cup

by Catherine Jeltes in Studio Bits
It’s made headlines on CNN, CNBC, USA TODAY, and Forbes.  It’s dominated social media for days.  And it’s all about a cup.
Honestly?  I could care less that Starbucks has changed the design of its holiday cup. (I love coffee, I love Starbucks, and I love the holiday season.  End of story.)  What interests me is how a simple change on a holiday cup–not a change in the company logo but a design on a holiday cup–has created an amazing amount of publicity for Starbucks.  Not only are those who are protesting the design change drawing attention to Starbucks, but they are also still buying the product.  Think about that.  It’s a boon for Starbucks…and perhaps a glaring testimony to the idiocy of the individual who has encouraged people to give their name as “Merry Christmas” to the barista when they order their coffee.  Yeah, “tricking” Starbucks to write “Merry Christmas” on the holiday cup they just purchased?  I’m sure Starbucks will be crying all the way to the bank.
And while I’m on the subject of coffee…

Coffee art photography.

One reason I love the arrival of cooler weather is because I love feeling cozy in a good sweater and most importantly, with a good cup of coffee.  Here are some images from my coffee art print series.
Yum.  On this rainy autumn day, time to have a cup.  And holiday snowflakes be damned.
Art in order of appearance:

All artwork © 2015 Catherine Jeltes, Gallery Zoo Art. All Rights Reserved.